Kerala's no1 mobile marketing training institution

  What is mobile marketing? CONTENTS • Part 1 The definition of mobile marketing • Part 2 Why is mobile marketing important? • Part 3 Types of mobile marketing • Part 4 Mobile marketing and Adjust • Part 5 Mobile marketing and mobile ad fraud The definition of mobile marketing Mobile marketing relates to any promotional activity that takes place on smartphones and other handheld devices, including tablets and other cell/mobile phones. Mobile marketing aims  to achieve  an audience of mobile users through methods  like  mobile-optimized ads, push notifications and mobile applications. Why is mobile marketing important? In the US, 77%  of American citizens  own a smartphone,  in step with  Pew research. This research also highlighted a year-on-year surge, with the growing trend predicted  to succeed in  6.1bn users by 2020. As such, mobile audiences are so numerous and active (with many only using mobile devices) that to ignore them ...